WELCOME TO ’MAISON KITSUNÉ CAMP’, THE SPRING-SUMMER 2022 COLLECTION
From the pulsing city centers of Paris and Tokyo to the great outdoors, the Spring-Summer 2022 collection remixes Maison Kitsuné codes with a sense of elevated ease.
Imagined as an excursion that is at once familiar and fresh, Creative Director Marcus Clayton situates us at ‘Maison Kitsuné Camp’, where men’s and women’s ready-to-wear embodies a contemporary and transgenerational attitude. Against the backdrop of nature, gathering together as a social community feels possible once again.
Clayton interprets Maison Kitsuné’s playful spirit with greater emphasis on silhouettes, quality fabrics, and unexpected design details that underscore an approachable Art de Vivre. The season’s woodsy setting sets the stage for a broader vision that introduces casual elegance to utilitarian, street and sport-inclined references. A genderless sensibility is explored organically as slightly oversized outerwear and staggered layers. Tones of khaki, beige, ecru, navy, brick, black and white form a palette that speaks to city and nature.
The Maison Kitsuné Fox makes several appearances, typically transforming from a logo in profile to a visage motif in fleece jacquard to a puffy bag charm. Extra-large chain necklaces and caps wrapped with silk scarves and poplin bandanas scramble bourgeois and preppy archetypes for an insouciant and playful statement.
Meanwhile, a collaboration with Helinox, the original maker of lightweight, portable furniture and accessories, comprises bags sized for carrying portable furniture and other items. Mini dry bags in heavy duty rubber stamped with ‘Maison Kitsuné Camp’ translate the season’s starting point as a vibrant novelty item.
This latest collection relates back to Maison Kitsuné Art de Vivre at large: the music, the cafés, the community. It welcomes the brand’s various sub-cultures at a common meeting point. It reframes the escapist freedom of camp with an urban mindset. Mature at first glance; forever feisty at its core.
The first pieces will be available in January 2022.
An independent fashion brand since 2002, Maison Kitsuné has been developing its internal design team for several seasons, building upon its everyday savoir-faire with an atelier and studio based in Paris.
Having worked for major brands in Paris, Milan and New York, Marcus Clayton brings his singular expertise across women’s and men’s wear as Maison Kitsuné’s Creative Director. Most recently, he was the Design Director at Fenty, the label conceived by Rihanna and funded by LVMH, and prior to that, Golden Goose. A graduate of Central Saint Martins fashion design program in London, Clayton has also been the Design Director of womenswear at Alexander Wang and at Givenchy, and has worked alongside Jean-Paul Gaultier and Christian Lacroix.
Creative Director: Marcus Clayton
Photographer: Bruno Staub
Stylist: Charlotte Collet
Hair: Benjamin Muller
Make up: Adrien Pinault